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Marketing vs. Promoting
Copyright © Jason Dunbar
http://www.JasonDunbar.net
Hello everyone, it’s Jason Dunbar again. In an earlier post I wrote a little bit about the difference between prospecting and promoting. Since writing that post I have come across a fantastic article about the difference between marketing vs. promoting and I just want to share it with everyone.
Although the two may seem the same, there is a difference. It seems as though the difference is YOU. That’s right, YOU. It all depends on how you feel about the product, service or information you have to offer. Let me ask you this, Do you really believe in your product? Do you feel that your product is really GREAT and people need it? Is your product better than other products in the same category and are you willing to do reaserch to see the best way for your product to get in the hands of those who need it? If the answer to these questions is YES, then you are a marketer. If No is your answer, then most likely your a promoter.
Please understand, I am not passing judgement on anyone because there is a place for all of us in this world wide web. Personally, I have been both a marketer and a promoter, until I realized the difference. In one of my traditional mlm companies, all I ever did was talk about my product and how it was soooooo great and how I was going to be the one to make a difference in sooooo many peoples lives. All I did was eat, sleep and drink (hint) my product. I became my product because I believed in it so much that I told everyone about it and I did great with that company. I was a true marketer.
After my great experience with this company, It was time for me to move on to bigger and better things, so I decided to get involved with a different company with my mind already made up that I have what it takes to be succesful in mlm, after all I was already succesful. Well, I did not do well with my new company at all because I did not feel passionate about my product. I did promote my product because I HAD to in order to make a profit, but I wasn’t really hooked on it. I feel as though all I really did was promote my business opportunity because I wasn’t sold on my product. If you were not interested in getting involved in my business, I kept it moving, without ever mentionining my product. I wasn’t succesful at all.
Well everyone, I encourage you to take a look at the article that inspired me to write this post and I hope that I have passed on some valuable information, especially to the newbie internet marketers out there.
